Chery International is a Chinese carmaker whose Jaecoo 7 SUV became Britain's bestselling car in March 2026, with 10,064 registrations in the month. The Jaecoo 7, priced at £29,000 ($39,000)—roughly a third less than the cheapest Range Rover—has been dubbed the "Temu Range Rover" for its striking resemblance to the plush British four-by-four.
At the start of the 2020s Chinese cars accounted for 1% of all new sales in Britain; by 2026 they account for 15%, the highest figure among the big European markets. Chery offers 0% APR financing deals with minimal deposits—a type of deal that was common during the Bank of England's zero-interest-rate era but has since become rare outside Chinese manufacturers' efforts to capture market share.
Unlike the EU and America, Britain has not imposed tariffs on cheap Chinese cars, dodging a painful fight with Beijing (to the chagrin of British carmakers). Reform UK is the only major party threatening tariffs against cheap Chinese cars.
Chris Robshaw, a former England rugby captain, is a brand ambassador for Jaecoo.
The light at the end of the tunnel may be an oncoming dragon.