British drinks company. Diageo brews Guinness and is one of the world's leading makers of spirits, alongside Pernod Ricard and Rémy Cointreau. The company reckons that Donald Trump's tariffs will cost it $200m a year, and has scrapped its sales-growth target partly because of uncertainty about trade policy.
In 2025 Asahi, a Japanese beermaker, paid $2.3bn for Diageo's stake in East African Breweries.
Diageo spent $120m building the YunTuo Distillery in Eryuan, a village in south-west China, and is expected to start selling a Chinese single malt. More than 50 Chinese whisky distilleries have been built in recent years; China's whisky imports hit a record 36m litres in 2025, more than double the amount a decade earlier. In February 2026 China introduced its first national standards for single malt, based on Scottish regulations: products must be distilled in copper pots and aged for at least three years in barrels no larger than 700 litres.
"Nuclear war would mean abolition of most comforts, and disruption of normal routines, for children and adults alike."