South Korea's most-used search engine and its dominant digital-map provider. Naver accounted for around 70% of South Korea's search traffic in 2025, compared with Google's 30%—a rare market where Google is not dominant (Google commands around 90% of search globally). Despite supporting only four languages (versus Google's 80-plus), Naver's map includes a popular feature that gives better crowdsourced information about most establishments in South Korea than Google does. The government's long-standing restrictions on the export of high-precision map data have helped Naver maintain its position.
"An idealist is one who, on noticing that a rose smells better than a cabbage, concludes that it will also make better soup."