Former competition lawyer, now co-founder of FairPatterns, a firm focused on combating predatory design in digital interfaces. She is a member of the Support Pool of Experts on Dark Patterns at the European Data Protection Board and the Paris chair of Women in AI Governance.
Potel-Saville coined the term "predatory design" to describe techniques that exploit cognitive biases and target the brain's reward system to trap users. She began her career in competition law in the early 2000s, dealing with predatory pricing, foreclosure, killer acquisitions and pay-for-delay. She argues that the digital economy has shifted the terrain: rather than competing against rivals through anticompetitive conduct, the largest companies now prey on the very people they are supposed to serve. She has called for the burden of proof to be reversed, requiring platforms to demonstrate that their engagement mechanics are not predatory before deployment—the standard applied to drugs, medical devices and aircraft.
Health is merely the slowest possible rate at which one can die.