American fashion label. A years-long turnaround has refreshed its product line-up, taken greater control over distribution and revamped its shops. Many of its larger stores now house coffee bars and restaurants; David Lauren, the founder's son, who oversees branding and innovation, says that people visit "because they love the ambience". Average selling prices have risen every quarter for almost nine years. The firm spends over 7% of its sales on marketing, twice the figure a decade ago.
Ralph Lauren caters both to the merely well-off, with its Polo products, and the stinking rich, with its Purple Label line. Patrice Louvet is the chief executive; he contends that luxury is defined not by price but "by the experience you provide".
Lyst, an e-commerce site that ranks fashion labels, placed Ralph Lauren in the top ten globally in late 2025—five years earlier no American label made that list. The Row was the other American entrant.
Disraeli was pretty close: actually, there are Lies, Damn lies, Statistics, Benchmarks, and Delivery dates.