American luxury fashion brand founded by Mary-Kate and Ashley Olsen, two former child actors. The brand focuses on understated designs that have thrived amid growing demand from today's ultra-rich for "quiet luxury". It sells $5,000 bags and $12,000 coats.
The Olsen twins' ability to persuade stars such as Kendall Jenner and Zoë Kravitz to wear their products, while restricting distribution, has created a sense among shoppers that they must earn the "right to buy", according to Flavio Cereda of GAM, an asset manager.
Lyst, an e-commerce site that ranks fashion labels, placed The Row in the top ten globally in late 2025—alongside Ralph Lauren, and five years after no American label made the list.
Infancy, n.: The period of our lives when, according to Wordsworth, "Heaven lies about us." The world begins lying about us pretty soon afterward.